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Reports to: Chief Marketing Officer and Director of Marketing
FLSA Classification: Exempt
Position Summary
The Creative and Design Mana is responsible for developing and implementing creative assets and content for the organization’s marketing needs across all brands affiliated with Memphis Tourism. Work closely with internal departments and help with all visual content for branding, advertising campaigns, marketing messages, and presentations.
Essential Job Functions
- Develop original content for marketing collateral. Including but not limited to: paid media (social, digital banners,email, & print) and event collateral
- Manage creative projects and requests from staff and partners.
- Develop and implement concepts and guidelines in all facets of design and creative to project completion.
- Collaborate and assist all internal departments with creative needs.
- Work closely with advertising agency and vendors.
- Assist in gathering information and research for visual content.
- Manage print production of marketing materials.
- Assist with promotional activities.
- Assist in brand asset management.
- Assist with online marketing including email and social media assets.
- Assist with the company websites, social media content, and updates.
- Assist in maintaining accurate data via CRM software (Simpleview) and website SEO.
- Assist marketing team in developing strategic messaging/campaigns to serve multiple target audiences and to achieve specified, quantifiable goals.
- Help manage all visual content including, but not limited to, logos, photos, videos, and all branding assets (i.e., photo/video shoots, rights management, talent management, production schedules, etc.)
Position Requirements & Qualifications
Education/Experience
- Associate’s degree in Graphic Design or equivalent experience and training
- Awareness of intellectual property & copyright protocols
- Photography and video editing skills are desired but not essential
- Requires a minimum of 3-4 years of graphic design experience
Working Conditions & Physical Demands
- Typically, the employee may sit comfortably to do the work. However, this position occasionally requires attending trade shows that involve long hours on a convention/trade show floor with little opportunity to rest, and attendance at local social functions required for networking, etc.
- This position requires in-office work and is not remote.
- Required to work some evening and weekend hours.