DCA takes Best of Show at 2021 American Advertising Awards
FOR IMMEDIATE RELEASE: 2.22.21
MEMPHIS, TN—AAF Memphis presented its 54th annual American Advertising Awards for creative excellence on Saturday, February 20, 2021 in the first ever all virtual Advertising Awards.
This year’s theme was Dr. Addy Horrorpocalypse created by Harvest Creative. Morgan McKinney of Best Shot Co. taught a cocktail class before the show. There were two ticket options available this year. One option included a gift card to support local Memphis restaurants – EnjoyAM, Kelly English, and Chef Tam. The other ticket option was for the show only. A portion of all ticket sales benefited the Welcome to Memphis fund to support our local hospitality workers.
The event honored 38 Gold Addy winners, 29 Silver Addy winners, and 8 recipients for “Best of” awards. In addition, our 3 judges each awarded a judges choice award. This year, a Mosaic Award was given to Speak Creative for their work for the National Civil Rights Museum for Imagine An America. This award recognizes “companies, agencies and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives”.
318 entries were judged by Natasha Clark, Senior Interactive Designer at Gatorworks, Mychael Metcalf, Creative Director for VMLY&R, and Dario Campos, Creative Director at Dieste.
“Given all the challenges in 2020 and 2021, I am in awe of our local advertising community. The caliber of work submitted this year reflected the continued excellence our agencies put into their profession. I thank our Board of Directors, Harvest Creative, and the entire team who helped put this event together while working remotely.” said AAF Memphis President Grace Fong, Senior Marketing Consultant for Skyline Midsouth.
Watch the Awards:
Following is a complete list of all 2021 AAF Memphis American Advertising Awards winners:
● Archer Malmo: Best of Copywriting, Best of Video/Television, Best of Advertising Self-Promotion, Judges Special Award (Dario Campos), 6 Gold, 3 Silver
● Creative Punch: Best of Illustration, 2 Gold, 2 Silver
● DCA: Best of Show, Best of Art Direction, Best of Branding, 13 Gold, 10 Silver
● Farmhouse: 1 Silver
● Harvest Creative: 2 Gold, 3 Silver
● Inferno: 4 Gold, 3 Silver
● Loaded For Bear: 2 Gold, 1 Silver
● Paradigm Marketing & Creative: 2 Gold, 1 Silver
● Pretty Useful Co.: Judges Special Award (Natasha Clark), 1 Gold
● Ray Rico Freelance: 1 Silver
● Red Deluxe: 1 Silver
● RedRover Sales & Marketing Strategy: Best of Public Service, 1 Gold, 1 Silver
● Speak Creative: Mosaic Award, 4 Gold, 1 Silver
● Sullivan: 1 Silver
● Tactical Magic: 1 Gold
● Three(i) Creative Communications: Judges Special Award (Mychael Metcalf)
Following the Memphis chapter awards, local winners will compete in the AAF District 7 level of the American Advertising Awards, a three-tiered national competition. District winners will proceed to compete on the national level, which represents the advertising industry’s largest and most representative competition for creative excellence.
Media Contact:
Grace Fong, AAF Memphis President
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ABOUT AAF MEMPHIS: The mission of AAF Memphis, the Memphis chapter of the American Advertising Federation, is to inspire, empower and applaud the professional growth of marketing communications specialists. For more information, visit aafmemphis.org.
AAF District 7 is composed of 23 local advertising clubs located in Tennessee, Louisiana, Mississippi, Alabama, and Georgia. AAF District 7 works to enhance professional development of club members while increasing recognition for the advertising industry and giving back to the local community. For more information, visit aafdistrict7.com.