AAF Memphis presented its 51st annual American Advertising Awards for creative excellence on Saturday, February 17, at Minglewood Hall.
Attended by over 400 professionals from local advertising, marketing, graphic design, and media companies, the event honored 24 different agencies, organizations and individuals with 72 Gold ADDYs, 64 Silver ADDYs, and 10 recipients of “Best Of” awards.
Over 700 entries were judged by creative directors from Nashville, Austin and Dallas.
“I was particularly impressed by the attention to design throughout the categories. It was clean, thought out, and executed beautifully,” said Dallas judge Brian Born. “Whether the medium was posters, packaging, or store signage, the finished pieces were outstanding works of art.”
“Our mission is to inspire, empower and celebrate the work of advertising and marketing professionals in Memphis,” said AAF Memphis President Jen Swearingen, Director of Marketing at Graceland. “We were thrilled to see participation in this year’s American Advertising Awards competition from all areas of our industry – and were honored to be able to recognize the outstanding work of the Memphis creative community at our annual ADDY Awards event.”
Following is a complete list of all 2018 AAF Memphis American Advertising Awards winners:
- ALSAC/St. Jude: 2 Gold, 2 Silver
- Archer Malmo: Best of Design, 14 Gold, 12 Silver
- Christian Westphal: 2 Silver
- City Leadership: 1 Silver
- DCA: 3 Silver
- Entercom Memphis: Best of Copywriting, Best of Radio, 1 Gold, 1 Silver
- Farmhouse: 3 Gold, 4 Silver
- Harvest: 3 Gold, 2 Silver
- Hemline: 4 Gold, 2 Silver
- inferno: 1 Gold, 2 Silver
- Kevin Woods Creative: 1 Gold
- Loaded for Bear: 1 Gold
- Neon Canvas: 4 Silver
- Oden: 1 Gold, 1 Silver
- Paradigm Marketing & Creative: 1 Silver
- Red Deluxe Brand Development: Best Out-of-Home, Best of Show, 11 Gold, 3 Silver
- Rick Tarrant Productions: 2 Gold
- Running Pony: 3 Silver
- Sevans Film, LLC: Best of Video, 3 Gold
- Simple Focus: 4 Silver
- Sullivan Branding: Best of Art Direction, 8 Gold, 7 Silver
- Trust Marketing Communications Consortium Inc: 2 Silver
- VIA Productions: Judges’ Special Award, 1 Gold
- Y&R Memphis: Best of TV, Best of Interactive, 15 Gold, 7 Silver
Students from both the University of Memphis and Memphis College of Art participated in the Student ADDYs which offered students the same categories as professionals and are judged by the same judges in their own competition. Winners this year include:
- Rachel Leslie, Memphis College of Art: 1 Gold
- Justin Wells, Memphis College of Art: 1 Silver
Following the AAF Memphis chapter awards, local winners will compete in the AAF District 7 level of the American Advertising Awards, a three-tiered national competition. District winners will proceed to compete on the national level, which represents the advertising industry’s largest and most representative competition for creative excellence.